Tiffany has recently introduced two lines of the film and creator of jewelry, Catherine Martin costume jewelry, to honour a history and an era defined by fashion, jewelry and unbridled wealth: Its Great Gatsby Collection includes replicas high-end of 30 pieces seen in the film, all designed by Ms. Martin and travel to various locations in Tiffanyas the film made its debut; his line more modestly price of Ziegfeld, a collection of 14 pieces also inspired jewelry in the movie, is available in all Tiffany stores.
For Ms. Martin, jewelry is part of the film and its period of time, but also a timeless image of all time, including the present."There is a constant conversation between the history, the present and the future, and Baz has an incredible ability to feel what is relevant at a given time for an audience," she says of her husband, the Director, by phone recently. "One of the things that drew him to the book were things from this era that apply today: the financial disaster, the idea of the self-made American man and the division between the rich and the poor. ''
This "Gatsby", opening around the world this month and the opening film of the Festival de Cannes, features an A-list of Hollywood, Leonardo DiCaprio as Jay Gatsby stars, Carey Mulligan as Daisy Buchanan and Tobey Maguire: the serious Narrator, Nick Carraway - and a new pop soundtrack that vibrates through the film, with songs by Florence and the MachineJack White, Beyonce and Jay - Z. Expect some valve serious attitude, pixie haircuts, the pinstripe suits and shoes wingtip in fashion magazines and nightclubs connected this year.Ms. Martin said, she felt that this melding of past and present was particularly linked to Tiffany, consideration of the domination of the jewelry company in the American golden age and the roar of the 1920s.
"Tiffany has summer that the jeweler established New York at the time and f. Scott Fitzgerald was a customer", said Ms. Martin. «More in the book, Tom Buchanan gives Daisy a string of pearls with a value of $300,000 on the eve of their wedding, and Tiffany had encouraged beads as a rite of passage for women during this exact period. '' I thought it was a wonderful connection."Ms. Martin has spent months of research on the vast archives of Tiffany for inspiration and re-created specific pieces while inspired to create his own, based on the drawings and photographs. For example, an ornament of hand $ 75,000 with a connected bracelet and ring, made of diamonds, pearls and Platinum - as that worn by Ms. Mulligan in the movie - was inspired by a photo from archives of a bracelet which had a compact attached to it. Ms. Martin has coupled this idea with his love of jewelry of the India, where rings and bracelets are often linked.
Other jewellery, worn by the character of the party girl Jordan Baker, performed by Elizabeth Debicki, include diamonds and bracelets of beads and seed size diamond chandelier earrings pink. "Gatsby" women are really draped in jewelry throughout the film.A Ms. Martin link found remarkable was the recurring motif of the art deco of the 1920s Marguerite - to symbolize love - in the design of the time Tiffany and the coincidence that Mr. Gatsby monogram was in the form of a daisy, proving his love for Ms. Buchanan, femme fatale of literature ultimate valve.
Other elements of the row of Ziegfeld reflect the time and the theme of love: money sterling Daisy Heart Locket, inspired by a design Tiffany of the time; sterling silver, 18 k gold and black enamel cuff links adorned by a monogram "GG". a sterling silver ring with black onyx carved in a daisy pattern; and a necklace of Acorn, tiny beads, evoking the Champagne bubbles without end of the era - which would have been the ultimate accouterment to swing in a frenzy of late-night Charleston."Tiffany is the jeweler of choice in New York during this period of time, and Louis Comfort Tiffany was among the parties in the early ' 20s, because it was breaking all cowards," Jon King, Executive Vice President at Tiffany, said by telephone. "It was a lot of energy in the city, and it is absolutely at the centre of what was happening at the time.".
Mr. King said that the designs of the time and approach of Tiffany at the time were influenced so many people do not know.«For example, Tiffany expects native Americans for many designs, as the hairstyle with diamonds made to look like a feather that Daisy wears, "he said, referring to a $200 000 diamond, Pearl and Platinum Savoy headband design worn by Ms. Mulligan and copied from a years 1920 of Tiffany."» "» Those who have the wealth had designed things specifically for them. »
'The Great Gatsby' is projected in 3-d, a marketing strategy normally reserved for action heroes and aliens, no tuxedos and fountains of Champagne worldwide.The film is screened out of competition at the Cannes Film Festival, giving it a kind of a rather lenient attitude of "we don't care, we want just to celebrate and show off."
The 3-d element, in addition to the world of the feast intello more immediate and in your face look really, was the occasion for Ms. Martin to highlight of the jewels as the ultimate example of the Jazz Age kicks into high gear."I think that when you are working in a medium of high definition, you need to pay attention to the details and textures; the jewel is good against the face of the actor, "she says. "This piece should be beautifully made, and 3-d gives it that extra sparkle. And nothing can replace the glow of a real diamond. »
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